For functionally minded audiences, even everyday products only become meaningful when they feel emotionally relevant. By telling the never-ending story of a tray, EPS creates greater engagement and appreciation for a highly functional product.

Insight

Functionally minded audiences only become engaged when you make the product emotionally relevant.

Idea

The never-ending story of a tray. Tell the personal life story of the crate.

Impact

Increases brand engagement and appreciation for an everyday, functional product.